Welcome back to post 3 of our Facebook for small business owner’s intro series.
In our previous posts we covered why you should use Facebook (even if you hate it) and how to signup and setup your Facebook account.
Today we will cover why you need to setup a Facebook Page and show you how to optimize your Facebook Page
So why exactly do you need a Facebook Page
Well, firstly you have to have a Facebook Page to run advertisements.
Your personal Facebook Account can only run a limited amount of adverts in Marketplace and you are unable to use a group to run ads whatsoever.
Having a Facebook page gives you unlimited growth opportunity, whereas your Facebook account is capped at 5000 friends, your Facebook Page has no upper limit of followers. So you can grow it as large as you want and then some.
Your Facebook page also makes it easier for you to manage customer interaction by restricting what is posted on your page. Having this control makes sure that you can always keep your page on topic and relevant to your business and your clients.
If you do decide to create a Facebook group in the future, you will be able to use your Facebook Page following as a starting point to grow your group.
How to create a Creating a Facebook page for your business
After logging in to Facebook go to the little + sign on the right of your menu bar
Select the Create Page option
Next you will need complete the section on the right to give the basic information about your business.
As soon as you have completed this part you will be able to upload your profile and cover photo (same steps as with your account).
You will see there is an option to create a username for your page – This makes it easier to get tagged in Facebook posts and as you can usually get it close to your name or your business you will make it easier for your fans to remember your page name. Due to security reasons you might need to wait 10 to 14 days before you are able to change the name.
Now let’s get to creating and optimizing your Facebook branding
Your Profile pick must be relevant to yourself and your business. Also, make sure that you have the same photo across all your media platforms as you want to build a fully recognizable brand. When your fans move from Facebook to Twitter and see your profile image on there or on Instagram you need to be easily recognizable. This will enable them to easily follow you on your different platforms.
In internet terms, this is a big piece of real estate. Make the best of it and add a call to action on there, list a unique point of your service, or give an easy way to contact you. Remember that it is difficult to take a URL from an image and type it in, so long links in your cover photo serve no purpose. Use it to make a brand impact.
Should you not be in the position to place the perfect Profile pick or image don’t worry – You can always go back later to change it. Simply click in the bottom left to change to a new Photo, a video or a slideshow
In the next part of Setting up your Facebook account, we will cover
- Facebook page settings
- Call to action button
- What to post and how to find content
- Engagement with your audience
Read further in Getting started with Facebook pages (Part 2)